Combining simplicity with excitement, we optimized the existing PremiumBeat brand identity. Our goal was to position PremiumBeat ahead of the competition and help it stand out as a leading music provider known for user-friendly, top-quality services. We developed the brand’s look, feel, style and tone. This included establishing standards for a number of elements, including grids, spacing, typography, colors, content, icons, photography style and animations. The idea was to ensure a seamless and familiar experience across all points of contact.